Hampshire, UK: 30th September 2025: New research and industry forecasts from Zero Carbon Academy finds that the EV market will continue to grow to 2030, despite the recent slowdown in new BEV (Battery Electric Vehicle) sales weighing on the sector.
Despite political, financial, and policy headwinds, the EV market will weather the current slowdown in sales of new BEV vehicles; that’s according to the latest Electric Vehicles & Charging Infrastructure 2025-2030 research.
Recent data has shown a notable slow-down in BEV sales in the West. Taking into consideration 2024 data and future sales projections, ZCA’s BEV forecasts have been lowered compared with last year’s research, with global sales set to be almost 3 million units less in 2028 than previously expected. However, this will be temporary, with overall EV numbers continuing to increase to 2030 as manufacturers rush to meet mandates and governments regulate to drive adoption.
To support uptake, governments could explore consumer-side policy changes, including tax incentives. One example is Norway where the exemption of ZEVs (Zero Emissions Vehicle) from registration taxes, VAT, and motor fuel taxes has nurtured EV adoption from less than 3% of on road LCVs (Light Commercial Vehicles) in 2018, to 36% in 2025.
As with our previous research, whilst currently bolstering overall EV sales figures, PHEV registrations are expected to slow significantly towards the end of our forecast period.
One of the major barriers to EV adoption is concern over battery range. So called ‘range anxiety’ relates to concern around the distance an EV can travel on a single charge, alongside the worry of getting stranded during the journey should battery power run out. Other fears exist around the safety of current EV batteries, their weight, and their cost (the majority of these batteries presently being lithium-ion).
Lauren Foye Head of Market Research & Consultancy at ZCA commented: “New battery technologies, coupled with improvements to existing designs, will boost EV adoption by addressing consumer pinch points such as range anxiety and charging time, as well as tackling other fears around battery life and safety.”
New developments in EV battery technology, namely All Solid-State Batteries (ASSBs) pose a significant leap forward in both EV range and weight, offering far greater energy density than existing batteries. These technological advancements could help dispel two of the fears around EV adoption at present. To do so though, manufacturers will need to promote advantages to customers, and governments should help encourage further advancements in these technologies.
For a sample of the research, download the free whitepaper: The EV revolution ~ Accelerating change through tech & transformation.
Zero Carbon Academy provides information, training, and accreditation to organisations seeking to reach net zero, offering analyst reports and industry commentary, alongside educational courses, and consultancy.
For further details please contact Charlie Jones
E: Charlie.jones@zerocarbonacademy.com
Lauren has extensive experience as an analyst and market researcher in the digital technology and travel sectors. She has a background in researching and forecasting emerging technologies, with a particular passion for the Videogames and eSports industries. She joined the Critical Information Group as Head of Reports and Market Research at GRC World Forums, and leads the content and data research team at the Zero Carbon Academy. “What drew me to the academy is the opportunity to add content and commentary around sustainability across a wealth of industries and sectors.”
